Case Study: Century Dream Team & Century Veterans Dream Teams - Empowering Dreams into Careers
Operational Status: Inactive
Duration: The insights presented derive from client engagements spanning May 2020 to July 2020.
Client Background
The Century Dream Team and Century Veterans Dream Team are groundbreaking initiatives focused on providing free, sector-funded training programs aimed at elevating lower-income individuals into high-paying career positions. These programs offer a pragmatic alternative to the traditional four-year degree, addressing the needs of Colorado veterans and their families, as well as other community members striving for upward economic mobility.
The Challenge
With an ambitious vision to serve the community, both the Century Dream Team and Century Veterans Dream Team faced the challenge of establishing a robust digital presence. This presence needed to reflect their brand identity and communicate their mission effectively. They sought to partner with key organizations like the Heritage Christian Center and to liaise with government leaders to create and launch a compelling brand identity and website. The aim was to provide skill-based training and support for veterans, encapsulating their wide-ranging services and community outreach in a single, accessible digital platform.
The Solution
TAW Group stepped in with a holistic strategy to bring this vision to life:
Developed a cohesive brand identity that aligned with the ethos of both the Century Dream Team and Century Veterans Dream Team, ensuring the core message of empowerment was clear and compelling.
Utilized web design and development expertise, employing tools such as Photoshop, Illustrator, and WordPress with the Divi plugin, to create an intuitive and engaging user interface and experience.
Collaborated closely with community leaders to encapsulate the voice and mission of the programs, ensuring the digital identity resonated with the target audiences.
Orchestrated a comprehensive SEO campaign, identifying and integrating 20+ optimal keywords to maximize digital visibility and audience reach.
Implemented a series of effective digital and email marketing strategies to enhance awareness, resulting in a substantial increase in engagement and program interest.
The Results
The partnership yielded transformative results:
The Century Dream Team and Century Veterans Dream Team websites were successfully launched, featuring cohesive branding, compelling written content, and an optimized structure for user engagement.
The digital marketing initiatives resulted in heightened visibility across Colorado, attracting a diverse audience to the programs offered.
Through the support of TAW Group, the programs saw a marked increase in participation and the successful launch of new career paths for individuals, significantly impacting the community's economic landscape.
Partnerships with local small business development centers led to the creation of hundreds of new businesses and substantial financial achievements, including capital formation and successful loan acquisitions.
Significant Insights
This initiative reinforced the essential role of a well-crafted digital identity in amplifying the impact of community-focused programs. It demonstrated how strategic brand development, combined with effective digital and community outreach, could directly contribute to the upliftment of individuals and their families. By offering 'new collar' training and entrepreneurial skill-building, the Century Dream Team and Century Veterans Dream Teams became beacons of opportunity, enabling many to live the 'American Dream' and solidifying the importance of such programs in today's economy.
